We wanted to show you what went into the making of our recent collaboration with Lucy Williams, the serial world wanderer and fashion writer behind the uber successful blog www.fashionmenow.co.uk So many people asked us how we came to design together and what the design process was – so here you go… An in depth conversation and behind the scenes look at our design process. We met through friends, and I think that’s always the best way to start any relationship. We chatted, we clicked and we both had the same vision. I think that if you’re going to work with someone on a design project, you both have to be on the same creative wavelength, otherwise it won’t work. I had always admired Lucy’s style, and thought that how she wore her jewellery was very fundamental to her whole look. Her jewellery is not the finishing touch, it is an intrinsic part of her style; I wanted to explore that look, as her jewellery style is much more delicate than the pieces we had been creating and something I really liked. Once we started talking ideas, and Lucy started explaining all the pieces she wanted to find but never had been able to, we decided it was time we designed them together!
It was really great working with Lucy because she had such a clear idea of what she wanted and how she would wear it. There is no indecision, which is what marks her out as such a style influencer. She is confident in what she loves and more importantly her vision. We decided on the look - a capsule collection of beach must-haves inspired by nature's treasures. Again, the inspiration was more tribal or organic in nature, but the finished pieces were given a more polished, refined and luxurious finish, which belied their natural origins.
We discussed sizes, weight, clasps, chains and all the little details that go into making a piece perfect - and happily Lucy is a stickler for the details like me. Once we had the first set of samples made, we tried them on re-visited all the sizes and details and made a few amendments. This is the all important stage when you need to get the final piece exactly right, and when you cut down the choice to make your final edit of must-have pieces.