Soraya Bakhtiar is the Swiss-Persian-Egyptian beauty who is blowing us away with not only her style, but strong sense of self, imagination and total origionality. This gal.. is possibly the sweetest women in fashion.
We first met Soraya back in October of last year. At the time, Soraya was still living in Geneva. And she quickly became a trusted sourse of fashion slash life guidance. Soraya has become a loyal supporter of Missoma, and we of her.
Fastforward 6 months and Soraya has made the move to London and is fully immersing herself in all it has to offer a young woman with an adventurous spirit. We are endlessly envious of her wardrobe, which strikes the perfect chord between high fashion and high street. A handful of boho and a sprinkle of rock 'n' roll makes for a perfect cup of ‘I'll consume ALL OF IT on my lunch break’. Her blog will genuinely inspire you with her originality, inspired combinations and you will quickly covet her look.
With her love of travel and sense of adventure, Soraya's self named blog is a joy to follow, but if you want live updates on fashion finds, workouts and travel play, follow her on Instagram and Snapchat (both @sorayabakhtiar).
1. When did you become interested in fashion, and how long after that did you decide this is where you wanted to go with your career?
I’ve been interested in fashion for as long as I can remember. I was lucky to grow up in a family of very creative women. My grandma and my aunt are very talented painters and writers, and my mother is knitwear designer, so I’ve been surrounded by art and fashion since I was very little. As I was an only child for 10 years, I used to play in my mother’s closet, she had the most amazing vintage pieces from Chanel, Hermes and Versace.
In college I studied Media Communications and Psychology, and it was later on, when I decided to move to London in 2011 to pursue a masters in Fashion Journalism, that I decided that I wanted to start my own blog. I did some freelance writing for many online publications and interned at Tank Magazine and Elle UK, alongside Anna Vitiello at the time, which is when I started my blog. Since then, it turned into a full-time job and it’s been the best experience of my life; I've probably learnt more by running my own business than I would have if I worked for a company.
2. How would you describe your style?
My style is little bit boho and little bit rock n roll. I like to mix highstreet with high end designers and I’m always on the lookout for THAT special piece. It’s hard for me to define it, but it really depends on my mood and, let’s face it, with the weather in London.
3. What influenced your decision to move to London?
I moved back to London this year after being in Geneva for the past 3 years. I felt like I could no longer grow within the Swiss market, which is more luxury-oriented than fashion oriented, and I needed a change of scenery. I have to admit that I have a love/hate relationship with London but this is mostly affected by the weather. But having said that, I’m so happy to be here and I’ve met such great people in the past 6 months and reconnected with ones that I had lost touch with. It was definitely the best decision ever as I do feel more inspired here and apparently it shows.
4. Who are your fashion icons and how do they influence what you wear?
I’m not inspired by any particular icons quite frankly, but I like to follow some of the cool gals on instagram and love their style; people such as Sonya Esman, Patricia Manfield and Rocky Barnes.
5. What’s your favourite things to do when you need a giggle?
Watch F.R.I.E.N.D.S. It never gets old.
6. What have you done in your career that you are most proud of?
Many, many things, but the latest thing was being on the panel at the WGSN in May. It was probably the scariest thing I’ve done, as I’m not a great public speaker AT ALL but I definitely checked it off my list.