We’re thrilled to announce the launch of our exciting new collaboration collection with Lucy Williams from the hugely popular fashion and travel blog Fashion Me Now.
If you’re not already a fan – make sure you check out www.fashionmenow.co.uk to find out why she’s become one of our favourite Missoma muses. As a huge jewellery fan, she wanted to create her must-have pieces for summer and we loved her modern but delicate take on this castaway inspired collection.
Here's a little sneak peak behind the scenes of our photo shoot, featuring Lucy as the face of the collection. From the mood board inspiration, the clothes, makeup and props, we wanted to give you a taster of what it's like on set, and show you all the hard work and details that went into the making of the campaign. As Creative Director of the shoot, Lucy was in charge of the styling on the day; we wanted it to embody her laid back, effortless style for which she has become known.
The collection epitomises Lucy's look, as all the pieces are jewellery that she would wear layered up, either out and about in London, or on her world wanderings. It was very important that it was all about how Lucy would wear it as these are her must-have pieces for summer. 'I wanted to design the kind of jewellery you want to wear on holiday, be that fine layered necklaces with a bikini or gold hoops at night with new freckles. The sorts of pieces that look amazing with other bits you pick up on your travels but equally great on their own back home. We drew inspiration from natural treasures found on beaches and desert islands, refining things like shark's teeth, tusks and bones for a modern castaway-inspired collection.